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Task: Fashion Magazine Redesign

Lookonline is a fashion industry e-zine that focuses on reaching those major influencers who work in or write about fashion.

Old version

New version

Lookonline.com is the longest running on-line fashion publication in the world. We are pioneers of fashion on the Internet. Before there was Vogue.com, Style.com, businessoffashion, Hypermode.com, FashionInternet.com, NYstyle.com, Fashionmall.com, Elle.com, hairnet.com, Hintmag.com and even Fashion.net ( by a few months), there was us. We have not always garnered the attention, funding or notoriety of some other of these fashion sites, but those in our industry who have followed Lookonline’s development over the years know we helped pioneer the use of the Internet in providing real-time coverage of fashion events. Our past fashion blog DFR: Daily Fashion Report (4 million page views) has been in blog format for almost 17 years and is recognized as the first fashion blog. Today, our new site combines world class content with a new world class graphic design.

Category template in old version

Category template in new version

In each category, readers of the magazine find articles of different years. All material has been transferred from the old site